Target Learners: Store Owners and Managers of any Consumer Facing Business  

Description: New for 2023, this extensive retail support programme is designed to give your retail business expert advice and strategic focus.  It might be now time to challenge what you are currently doing within the business, and look at real ways to improve your sales growth and profitability.

The retail landscape has become challenged in more recent years with the movement of more consumers online, and an increasing amount of international larger retailers taking market share from independent retailers.  The good news is that there are dozens of consumer facing businesses “bucking the trend” and dramatically growing sales over the last 12 months.  This course designed to share some winning advice and help pinpoint opportunity areas within your business. This course will arm businesses with the tools to drive sales upwards and expand you customer communication 

Course Content: This course consists of content which will look at global innovation for retail/consumer facing businesses.  There is also a section of this course dedicated to practical sales and marketing tips. The objective of this course is to learn from what others are doing and implement new ideas for your business. The content will include:  

• The competition of a detailed business analysis
• Identification of growth opportunities
• Using competitor analysis tools to identify your  
• Identification of opportunities to differentiate 
• Understanding how to identify and strengthen management skillsets
• Using customer service initiatives to support sales growth 

Target Learner: Owners, Managers and Those Responsible For Visual Merchandising in All Types of Retail Businesses    

Description: This modern and stimulating course is targeted at retail businesses who want to give consumers a fresh and vibrant new experience. Our trainer has worked on the global stage and brings with her an incredible library of tips, hints and practical advice for those seeking new ideas. Great visual ideas on a realistic VM budget underpin this programme

The Course Includes:

• Understanding the principles of creating great displays
• Creating great window and instore displays
• Templates and tools to get your visual merchandising journey under way
• Practical display tips using light, color and contrast
• How to create displays that stand out
• Working on a limited budget, while achieving world class displays
• Creative use of props, and learning to use little to achieve a stunning result     

Target Learners: Owners and Managers of All Types of Retail Outlets and Consumer Facing Businesses

Description: This focussed course will help those seeking to tell their story to a wider audience, and ensure that key messages get to the correct audience. The learning content is designed to help retailers demystify what sometimes seems like a challenging task, and will help learners to see that no matter how small your story may seem, it can be hugely relevant to the media channels and ultimately the general consumer. Our trainer for this course has run her own PR agency for over a decade and worked with many leading retailers    

The Course Includes:

• Identifying your stories to tell
• Selecting which media channels to target e.g. print media, radio and online channels
• Tips and suggestions on how to pinpoint the correct journalists and influencers
• Understanding the fundamentals of writing an effective press release
• How to secure the attention of writers in what is a busy world  
• The importance of great images and photos  
• Deciding when product sample drops are appropriate and how to ensure they “hit the spot”
• Retail case studies included   

Target Learner: Owners and Managers of All Types of Retail Outlets and Consumer Facing Businesses

Description: Our trainer for this course is a leading social media expert who specialises in social media for the retail sector. This course is brim full of tips and advice for those who have already made a start with their retail social media activity, but are in need of more focussed advice to help turn social media posts into a live social media strategy. The course focus will be on using your social media strategy to recruit new customers and drive new sales       

The Course Includes:

• Pinpointing which social platforms work best for retail
• Debunking the myths around user age profiles across all the main platforms    
• Prioritising where to focus efforts with limited time and resources
• Understanding where allocating budget to social advertising
• Social selling and its role in driving your e-commerce strategy
• Simple demos on how to get the best results from the many free online scheduling and support tools
• Ensuring you social posts reflect your brand values and brand image – learn how to use easy design tools that will transform your social identity
• Managing the workload to maximise your output with limited time to spend on social media   

Target Learner: Supervisors and Front Line Staff   

Description: This high energy course will bring a new focus on the critical importance of the customer, and how to ensure their needs are front and central in every interaction. Our trainer has over 40 years’ experience in all aspects of consumer experience and will help to reenergise the learner views on customer service. Learners will be equipped with skills and tools to deal with the modern day consumer, and will understand how their role is pivotal in all consumer interactions         

The Course Includes: 

• Understanding the difference between customer service and customer experience
• Recognising the “power of me” in every consumer interaction
• Recognising that good service isn’t the benchmark – it has to be great
• Getting the greeting right
• Handling the sale and looking for the easy upsell opportunities
• Understanding when and what to upsell, and when to not
• Making the connection with a great farewell, and repeat business
• Managing customer complaints