Getting Free PR and Media Coverage For Your Retail Brand

Course Price: €150

Target Learners: Owners and Managers of All Types of Retail Outlets and Consumer Facing Businesses

Description: This focussed course will help those seeking to tell their story to a wider audience, and ensure that key messages get to the correct audience. The learning content is designed to help retailers demystify what sometimes seems like a challenging task, and will help learners to see that no matter how small your story may seem, it can be hugely relevant to the media channels and ultimately the general consumer. Our trainer for this course has run her own PR agency for over a decade and worked with many leading retailers    

The Course Includes:

• Identifying your stories to tell
• Selecting which media channels to target e.g. print media, radio and online channels
• Tips and suggestions on how to pinpoint the correct journalists and influencers
• Understanding the fundamentals of writing an effective press release
• How to secure the attention of writers in what is a busy world  
• The importance of great images and photos  
• Deciding when product sample drops are appropriate and how to ensure they “hit the spot”
• Retail case studies included   

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